My favorite saying is ----....
-I know you believe you understood what you think I said, but I am not sure you realize what you heard is not what I meant-
I am working on a new project and the question is "How do I select keywords for my business" Like I explained before know your competition and use their stuff and modify it. Your competition may have done what most business do they think of their business and use their jargon for that business and Wa-La "Keywords" Naw not that simple but it really is simple. Are you confused again........
OK let look at a karate school I am going to open up. I do some homework and see my competition has these 3 sites and I grab their keywords.
1. - keywords = "Kung Fu, Martial Arts, Martial Arts Classes, Black Belt, Martial Arts School,
self-confidence, self-discipline, concentration, self-control, self-respect, Ari Moon, Great Grand Master Yong Moon,
fitness, exercise, Kung Fu in Los Angeles,"
2. - Keywords ="wushu, martial arts, taiji, tai chi, long fist, kung fu, NWTC, martial arts stunts, martial arts supplies, weapons, Bejing Wushu Team"
3.- keywords ="Karate, Youth karate, Building self-esteem, self-confidence, centered, personal style, BKG Wado-ryu, BKG karate, self defense, women's fitness, martial arts, mindfulness"
Lets look at some of these Keywords they used. I have made some of these BOLD so you can see WHY these are NOT good keywords. I am a thirteen-year-old pimple faced 76-pound geeky boy and I'm tired of being bullied so I want to learn KARATE. I get on my computer and go to GOOGLE and search for self-confidence, self-discipline, concentration, self-control, self-respect naw that wont bring up any good schools in KARATE how about martial arts stunts or weapons I still do not get any Karate Schools I KNOW how about I search for Building self-esteem, self-confidence, centered, personal style ------
NOW WAY WILL THESE keywords WORK
HOW ABOUT
Karate Lessons ----karate class -----karate classes -------
Children's Karate --------Childrens Karate -------Children Karate
kids Karate ---------Karate Instruction ------------Private Karate Classes
Group Karate Classes ----------self defense
These are keywords that my customer will probably use to find me. Think about your customer and how he is going to find you. How will they look for your products and services. Notice that Children has 3 different ways of spelling it this is because computers are very precise and I being a bad speller will likely use all three of the above mistakes on different days different times of the day. So I hedge my bets and use a miss spelled word as a keyword-----
By the way this is how big bucks have been made People have bought names of name brand products with different spelling and make the site look like the real McCoy.....Different subject different time but be aware a spelling mistake is a good keyword (my cousin name is Maggy - Maggie) the same difference, it’s just spelled different get it.
Anyway I hope this gives you something to think about in selecting Keywords --search and think like your customers -- look at your competition keywords and think some more. If you have the $$$ there are KEYWORD experts that will help you find your Keywords for you but expect to define your business and the purpose of your website very well. You should do this from the beginning but for other people to get your vision of your business is hard sometimes and doing your self at first will give you the chops that when you do hire someone to do it you will know that it's RIGHT.
I hope this help a little bit if not ask anytime.
Later,
RickA
http://buster-cluster.blogspot.com/
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